Unlike many of the simplistic modern designs created with Magento, Sunfood shows how versatile the software truly is. Sunfood maximizes the use of text and verbiage to enhance their sales strategy, while still maintaining an aesthetically-pleasing webpage. Sunfood provides organic superfoods, super fruits, herbs, teas, supplements, and raw food lifestyle products. With this wide inventory–and inclusion of links to appropriate news articles, pages of recipes, and an abundance of available information on the company–there seems no way to not include a plenitude of text on the site!
A stationary background image of succulent strawberries provides a pop of color to the otherwise natural-colored palette. A drop-down menu organizes the various items by category and product pages have convenient “Add to Wishlist” or “Add to Cart” buttons that can be accessed before completely viewing a product. Finally, the check-out process (pictured below) is safe, secure, and simple!
The Sunfood emphasis on customer service is noticeable through the navigability of their website, as well as additional included features such as live chat, opportunities to “Join the Sunfood family,” and an abundance of helpful information regarding healthy eating. Ultimately, Sunfood’s partnership with Magento makes it more than a typical eCommerce site; it becomes a community!
Graham and Green serves as yet another UK-based eCommerce company that improved their company’s online efforts by turning to Magento. Offering leading-edge furniture and home accessories from the nation’s best interior decorators, G&G’s website blends exquisite contemporary design with an SEO-friendly built-in framework. With an intricate black-and-white background (and splashes of hot pink), the fading slideshow of product images is flawlessly highlighted. A wide range of inventory is systematically organized by category into a colorful drop-down menu on the home screen. From there, product detail pages (one is pictured below) are exceptionally descriptive, with convenient options to “pin” on Pinterest or “like” on Facebook. With sustained popularity and an active presence in the press, G&G has even created a blog and their own YouTube channel!
Visit Graham and Green
The Grommet takes quite a unique approach to eCommerce: with a motto of “Buy differently,” they launch undiscovered products and feature a video review detailing the personal story of each one’s development. The crew at The Grommet seek out unrivaled and useful product inventions and carefully test them before launching onto their highly curated online marketplace.
For a company with such an inimitable purpose, The Grommet utilized the flexibility of Magento to design their website and increase their online sales. With hundreds upon hundreds of products offered–ranging from pet water fountains to DIY yogurt makers to toeless yoga socks–their website needed to not only match their one-of-a-kind brand identity but also be extremely functional!
Their homepage drop-down menu organizes inventory according to category, recipient, and personal values, with a separate section of similarly grouped “collections.” Descriptions for each and every product are rather extensive, with helpful videos to accompany most. Wishlist capabilities, “related grommets”, and connections to share on various social media outlets only further improve the browsing experience. Plus, their accompanying blog features even more interesting ideas and pending inventions! No wonder the company was recently named one of the hottest sites of 2013 by Internet Retailer!
Visit The Grommet
Throughout the Ray Stitch online store, the craft supply company maintains a subtly-artful theme with a simple, modernistic layout design. Cute fonts, a unique border, and a colorful menu make the entire site cohesive and memorable.
The company, based out of a quaint shop in London, takes an extremely user-friendly approach to business. Their UK store incorporates a cafe and sewing classes in the building, and their webpage contains additional features that make it more than a typical eCommerce site: a blog, instructions for sewing patterns, online magazines, gift ideas, and a gallery of photographs submitted by staff and customers alike. Plus, the browsing process is equally user-friendly. Products are well-organized in a side menu and checkout is just six simple steps.
Frette, the self-proclaimed “leading provider of the finest linens to homes and hotels worldwide”, prides themselves on selling the boldest and brightest patterns, and the design of their website certainly mirrors this. The background of the homepage features a vivid image of a beautiful bed sitting outdoors, with product detail pages containing more unique photography and state-of-the-art zooming technology.
An extensive drop-down menu organizes an abundance of inventory–everything from bedding to clothing to beach accessories–in a systematized fashion, and product pages offer filters for price, color, and size. Plus, a wishlist option and a “similar products” tool allow customers to instantly find what they are looking for. Finally, a 3-step guest checkout procedure (or even quicker checkout efficiency with a registered account) further simplifies the complete shopping experience.
For a company that started in 1860, Frette began its online boutique only 7 years ago. Since they chose to utilize the versatility of the Magento platform, their business has continued its worldwide expansion. Stretching from Hong Kong to New York to Milan, Frette is now celebrating over 150 years of providing quality style and comfort to a variety of clientele.
Each and every aspect of the Darling Clothes website reflects the brand emphasis on classic design, exquisite details, and a vintage twist. The homepage is jam-packed with interesting background artwork, product imagery, graceful font choices, and ultramodern roll-over technology features. All products are neatly organized within the main menu; then, product detail pages feature filter capabilities, sorting options, and alternate views of products upon a simple mouse roll-over.
Plus, Darling extends beyond simply selling products through their website. A lookbook and fashion blog showcase their products in use, in addition to highlighting applicable outside stories. Furthermore, the mobile-friendly website is connected to accounts of Facebook, Twitter, Pinterest, and Google+.
Although only started recently in 2008, Darling has already reached a number of notable clientele and has graced the pages of Elle & Marie Claire Magazines. Moreover, it has been featured on numerous television shows, such as The X Factor. Supremely feminine, ‘English’-inspired, and classically created, Darling’s one-of-a-kind brand identity is certainly behind their rapid progress and popularity.
Visit Darling Clothes
A company that originated from the passion of three college friends with knacks for art and architecture, Blu Dot has since grown into a nationwide leader in contemporary furniture design. An inventory of products that are useful, desirable, and affordable stemmed from their own problem: “We didn’t like the stuff we could afford and we couldn’t afford the stuff we liked.” Thus, Blu Dot, with a goal to bring superior design to as many customers as possible, was born.
Everything from the drop-down, fly-out menu to the popping graphics and interesting photography choices sets the homepage of Blu Dot apart. An instant modernistic feel enchants the visitor, which is only perpetuated upon delving deeper into the site. Their main menu is organized by category, with additional options to view a catalog, locate a store, or browse their tumblr page. Their unique use of color, design, and layout using Magento allows product imagery to take precedence over text and creates a truly contemporary site. Browsing product pages is a breeze and a five-step process makes for an effortless checkout!
However, what ultimately modernizes the Blu Dot online store is its connections to social media and its inclusion of interesting features beyond simply e-Commerce. Besides linking its account to Facebook, Pinterest, Twitter, Tumblr, and Instagram, Blu Dot also incorporates a “BluTube” page of videos, a section of unique iPhone apps, a blog (pictured below), contests, and more!
Visit Blu Dot
Living Proof relies on a plain yet functional and modern design to sell an assortment of hair products. Half of their drop-down menu is devoted to “About Us” and “Our Science,” highlighting their commitment to serving as a non-traditional, cutting edge beauty company. Their inventory can be browsed and sorted according to “Award Winners,” “Most Popular,” or based on their purpose of cleansing, conditioning, repairing, or styling.
With free shipping, free returns, free samples with every purchase, and active ties to various social media outlets, it is clear that Living Proof is striving to have a strong online presence. By utilizing Magento software to make that a reality, they created a simplified and effortless shopping experience. Each product detail page contains a list of awards won, videos of the product in use, frequently asked questions, customer reviews, and an extensive list of ingredients. Finally, a six-step secure check-out completes the transaction!
Visit Living Proof
Although Prana may not yet be an instantly recognizable brand name in the world of men’s and women’s activewear, their brand message is noticeable upon first glance at their online site. “PrAna” is an ancient Sanskrit word for breath, life, and vitality of the spirit, and has been the driving force behind the designs and inventory of the business. Starting out as a climbing- and yoga-outfitting company, PrAna has since grown to carry all types of clothing products and accessories for men and women, while still maintaining its down-to-earth, eco-friendly emphasis.
The homepage of PrAna features natural, handwritten fonts and relies on a white background to emphasize the slideshow of adventure images of their brand ambassadors and products in action. A drop-down menu organizes products by “Women,” “Men,” and “Life,” the latter of which encompasses profiles of famous athlete ambassadors, articles on “Doing the Right Thing,” and a calendar of interesting outdoor events across the nation. Before even entering your address, a dealer locator at the bottom of the site instantly shows the nearest store to your computer’s location. For users that prefer shopping online, product pages have a “Quick View” option that allow customers to browse easily and view various color options available before switching pages. Plus, each product detail page includes multiple photographs and a video of the garment in use (pictured below). Check-out has multiple options to proceed as a guest or create an account, each with a highly-verified security guarantee.