Baby First’s webpage seems extremely congested upon first glance; however, for a site that claims to be “the only place where babies and toddlers can play safe online with videos, toys and games all by themselves”, the assortment of bouncing links, character icons, and colorful graphics truly appeals to their intended audience.
Although Baby First requires a paid subscription to use (after one free trial), there is much to offer for the price. Lessons, games, and interactive videos cover every topic from shapes to comparison vocabulary, and a community featuring “Babies of the Week”, blogs, and areas for parental use accompany the games and trinkets. Finally, the Magento-based e-commerce company sells a variety of baby-themed books, DVDs, toys, decorations, and more. A featured section of “Best Sellers” and “Special Offers”—featuring favorites such as the clever vocabuLARRY plush toy—and a well-organized drop-down menu of items for sale makes the shopping experience a breeze. And, besides having to register an account to check-out, the remainder of the process is equally straightforward. Best of all, BabyFirst has even been developing apps to transition to both a traditional and mobile site.
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