Birchbox is a New York-based company that has been in operation for less than three years but has grown rapidly into an international business featured in InStyle, Marie Claire, USA Today, The New York Times, and more. Birchbox is rather unique in its e-Commerce approach: their subscription service allows users to receive monthly samples of a variety of beauty and grooming products, and their online store then supplies full-size versions for satisfied customers.
Tabs on the homepage initially organize products based on gender, with further drop-down menus filtering inventory according to the specific type of beauty product. Merchandise can be sorted according to rating, name, price, and recommendations. The product detail pages are filled with useful information, including extensive descriptions–(an overview, “How to Use It,” “How It Works,” and ingredient lists)–editor’s tips, related products, related content, and numerous customer reviews. Free shipping and an easy, secure check-out process complete the uncomplicated transaction. Overall, the entire site is clean-cut and easily navigable, with a pink-and-white color palette that adequately reflects their brand.
As they say themselves, “We’re a source of inspiration, advice, and information.” Their online community features a magazine complete with how-to tutorials, tips-and-tricks blog articles, expert interviews, and helpful videos. Plus, they incorporate a generous loyalty program which encourages users to “share” the site for money-back, which is easy to do with handy links to Facebook, Twitter, Pinterest, and YouTube.