Each and every aspect of the Darling Clothes website reflects the brand emphasis on classic design, exquisite details, and a vintage twist. The homepage is jam-packed with interesting background artwork, product imagery, graceful font choices, and ultramodern roll-over technology features. All products are neatly organized within the main menu; then, product detail pages feature filter capabilities, sorting options, and alternate views of products upon a simple mouse roll-over.
Plus, Darling extends beyond simply selling products through their website. A lookbook and fashion blog showcase their products in use, in addition to highlighting applicable outside stories. Furthermore, the mobile-friendly website is connected to accounts of Facebook, Twitter, Pinterest, and Google+.
Although only started recently in 2008, Darling has already reached a number of notable clientele and has graced the pages of Elle & Marie Claire Magazines. Moreover, it has been featured on numerous television shows, such as The X Factor. Supremely feminine, ‘English’-inspired, and classically created, Darling’s one-of-a-kind brand identity is certainly behind their rapid progress and popularity.
Visit Darling Clothes