Graham and Green serves as yet another UK-based eCommerce company that improved their company’s online efforts by turning to Magento. Offering leading-edge furniture and home accessories from the nation’s best interior decorators, G&G’s website blends exquisite contemporary design with an SEO-friendly built-in framework. With an intricate black-and-white background (and splashes of hot pink), the fading slideshow of product images is flawlessly highlighted. A wide range of inventory is systematically organized by category into a colorful drop-down menu on the home screen. From there, product detail pages (one is pictured below) are exceptionally descriptive, with convenient options to “pin” on Pinterest or “like” on Facebook. With sustained popularity and an active presence in the press, G&G has even created a blog and their own YouTube channel!
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