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India Emporium on Magento

India Emporium provides yet another example of Magento working for e-Commerce companies worldwide.  India Emporium is the ultimate destination for Indian ethnic wear, selling a unique collection of sarees, customary bridal wear, jewelry and other fashion accessories at attractive prices (although listed in rupees) and with free shipping.  Shifting images on the main page highlight a variety of their colorful, eye-catching garments, and a drop-down menu is composed and effective, despite the unfamiliar visitors having to navigate among the somewhat confusing traditional names of the Indian attire.

While shopping, the product pages are particularly aesthetically-pleasing, with incredible organization and some unique features.  For instance, when sorting products by color, there is actually a choice to click on a specific shade for matching, rather than just a generic name of a color.  Each product is well-described with options to add custom stitching.  A straightforward check-out process rounds out this streamlined website!

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