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Kaiser + Kraft on Magento

Kaiser + Kraft’s online platform is proof that Magento is a global application; as the world’s largest industrial, logistics, and office supplies administer, Kaiser + Kraft has set up 44 branches in 27 countries in Europe, North America, and Asia.  One of their e-Commerce branches that utilizes Magento happens to be their Chinese branch and, despite an obvious language barrier, their site is easily navigable once translated.

Although the site is not necessarily the most embellished or cheerful design we’ve witnessed on some others, the layout is indeed efficient.  The side menu bar expands at the rollover of a mouse, with helpful pictures accompanying all text; product detail pages are simple and straightforward, with options to list merchandise based on location, price, title, or popularity.  The check-out process is similarly uncomplicated, with a registration process that can be completed in under one minute.

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