KurtGeiger.com has been Europe’s leading authority on designer footwear for men and women since 1963. For a company known for style and sophistication, the sleek design of their website and focus on image rather than text both showcases their merchandise and contributes to an overall modern simplicity.
Product pages are equally basic yet elegant, with a scroll bar that continually refreshes the page with additional images. A drop-down menu on top initially organizes product according to style, gender, and brand, while a further selection of check-boxes on the side of product pages allows the ability to narrow merchandise based on color and size.
One of the best features of the KurtGeiger.com site is the “Be Inspired” section, complete with fashion films, a lookbook, print campaign images, and a blog page. Although the Kurt Geiger brand is well-known in Europe, selling over 2 million pairs of shoes each year through luxury UK department stores, 2012 began Kurt Geiger’s first move to North America with the launch of his US specific online store and store openings across the country. The Kurt Geiger vision is to be the world’s leading multi-channel retailer of luxury branded shoes and accessories, and their chic website is one step in the right direction.
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