Living Proof relies on a plain yet functional and modern design to sell an assortment of hair products. Half of their drop-down menu is devoted to “About Us” and “Our Science,” highlighting their commitment to serving as a non-traditional, cutting edge beauty company. Their inventory can be browsed and sorted according to “Award Winners,” “Most Popular,” or based on their purpose of cleansing, conditioning, repairing, or styling.
With free shipping, free returns, free samples with every purchase, and active ties to various social media outlets, it is clear that Living Proof is striving to have a strong online presence. By utilizing Magento software to make that a reality, they created a simplified and effortless shopping experience. Each product detail page contains a list of awards won, videos of the product in use, frequently asked questions, customer reviews, and an extensive list of ingredients. Finally, a six-step secure check-out completes the transaction!
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