Upon hearing the slogan “Maui Jim Sunglasses: Welcome to Color”, one can’t help but conjure up images of relaxing Hawaiian beaches, bright sunshine, and a carefree atmosphere. In fact, the company’s Magento-powered website offers these images throughout their pages of products, highlighting the corporation’s Hawaiian roots and focus on lens technology to provide users with crispest, vivid colors. Although the side menu bar is not sensitive to a mouse roll-over and requires clicking on the links before you actually know what you’re clicking on, there remain some interesting embellishments, including a brand video and links to college-themed shades and ambassador profiles.
Maui Jim centers on both sale and repair of sunglasses. Under the “shop”, shades are straightforwardly organized according to whatever the user desires: gender, style, popularity, novelty, lens material, sport, price, name…the classifications are endless. Then, upon clicking on a particular pair, each has an extensive description, customer reviews, virtual 360-degree view, and options to “share”, “add to wishlist”, or “add to cart.” Even better, each pair comes with a two-year iron-clad warranty and an easy-to-use online form to submit a repair request.
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