Office Chairs Direct is another Magento-powered e-Commerce site that does not need fancy embellishments or flashy graphics to electronically transmit the quality and feel of their products to consumers. Providing only the most eminent, ergonomic office chairs, Office Chairs Direct is able to offer New Zealand’s best prices for branded, high quality office chairs by minimizing overheads and taking a smaller profit margin. There seems to be no reason not to buy from Office Chairs Direct, with their chief executive’s statement saying, “I promise you the lowest priced, quality office chairs in New Zealand. If you show me a quotation at a lower price on the same make and model office chair, I will match it and give you an additional 10% off your purchase.”
The overall webpage design can be described in one word: plain. However, the mechanics behind the simple design are rather efficient. Office Chairs Direct offers an easily-accessible “Deal of the Week”, functional search engine, and an option to compare products on a number of different dimensions including special features, manufacturer, color, material, and price. There is also a convenient “Check Out as Guest” option; plus, this New Zealand-based company ships worldwide!
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