Outdoor Research is aptly named: they are at the cutting edge of innovative, functional outdoor gear using GORE-TEX, Pertex, Polartec, PrimaLoft and Radiant Fabric technology. The homepage is certainly aesthetically pleasing, with alternately fading imagery of their outdoor gear in use. Various product detail and how-to videos prominently displayed on the main page are particularly appealing to the intended adventurer audience.
The shopping process is multidimensional and conveniently hierarchal: clothing and gear is organized by category and narrowed according to fit, gender, size, special features, sport, or technology. Each product features a multitude of reviews, as well as in-depth detail descriptions, a list of pros/cons, information on the technology behind the gear, and sometimes even an accompanying video. Plus, when making a purchase, there are numerous options to buy from online partners so you can easily click through and find the best deal possible!
The Outdoor Research site is also interactive: an active online community includes the OR “lab rat program” for consumers to leave product feedback, as well as connect on Facebook, Twitter, or Youtube and share their outdoor adventures. What else distinguishes OR is their personal history (founded by one passionate man 33 years ago after an encounter with faulty equipment and bad frostbite) and their close alliances with nonprofits dedicated to the preservation of access to the natural, wild world.
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