Panini Authentic’s Magento-powered website gives an impression of sleek, professional elegance upon first glance, particularly due to the black background and mixture of gold and silver embossed fonts used on the homepage. As they self-claim, Panini Authentic is the only home for authentic autographed memorabilia and rare game-used collectibles from Kobe Bryant, Blake Griffin, John Wall, Kevin Durant, Kyrie Irving, Andrew Luck and others, with a 100% authenticity guarantee on autographed jerseys, basketballs, footballs, shoes, and more. A drop-down menu organizes products by athlete, sport, or type of memorabilia, and can then be further narrowed based on price. Multiple images of each product and opportunities to zoom-in on the signature add further to the site’s 100% authenticity guarantee. Finally, the check-out process is typical of other e-Commerce websites and is relatively painless.
However, what makes this website truly spectacular are two additional unique features. First, there is a “Hologram Lookup” in which customers may enter the particular code on a hologram and a photo and detailed product description will appear. Second, there is an option to “Submit Your Own” in which aficionados can request a special message from a specific athlete to be inscribed on a desired product. Although the prices are out of most consumers’ price ranges, the merchandise, features, and overall functionality of Panini Authentic make it one-of-a-kind.
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