Pull-In is an international clothing store offering a wide inventory of men’s, women’s, and children’s underwear, swimwear, loungewear, and accessories. Despite their brand’s incorporation of rather erratic yet amusing graphics, their Magento-powered site incorporates a very minimalist design, with a white background and thus inevitable focus on product inventory imagery.
A drop-down menu catalogues products and further filters for fit, size, and fabric serve the site’s functionality. One feature that affects most of their inventory is Pull-In’s co-branding strategy. Other image-based companies–such as Marvel, StepArt, Manhattan Portage, and even Spongebob–have partnered with Pull-In to incorporate their graphics onto the site’s numerous products. Although the majority of the site seems somewhat unadorned, this succeeds in putting more focus on the individuality of the products they are selling.