Throughout the Ray Stitch online store, the craft supply company maintains a subtly-artful theme with a simple, modernistic layout design. Cute fonts, a unique border, and a colorful menu make the entire site cohesive and memorable.
The company, based out of a quaint shop in London, takes an extremely user-friendly approach to business. Their UK store incorporates a cafe and sewing classes in the building, and their webpage contains additional features that make it more than a typical eCommerce site: a blog, instructions for sewing patterns, online magazines, gift ideas, and a gallery of photographs submitted by staff and customers alike. Plus, the browsing process is equally user-friendly. Products are well-organized in a side menu and checkout is just six simple steps.