Rubie Green’s stated mission is to dress surroundings in fabrics that represent vitality, energy, comfort, and style, while remaining eco-friendly by using 100% organic cotton. With tag-lines like “We know that natural does not mean boring, and that interiors make a house a home”, it is no wonder that the trendy products of Rubie Green have been featured on style blogs, in newspaper articles, and in home magazines ranging from O to Vogue Living.
Rubie Green needed an equally chic and modern website, which they successfully achieved on the Magento platform. A muted green and tan palette colors the entire site, which serves as a consistent reminder of the brand’s emphasis on the environment. A picture says one-thousand words throughout their pages, with graphics and photography often replacing the need for lengthy text (see an example of a product page below). Finally, their check-out process is safe, secure, and simple. Their homepage describes their brand message as “stylish green living”, and their online design choices certainly reflect this theme.
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