I grew up on Schwinn, not sure, but I think many of us did. The name brings me back to my childhood. Now Schwinn is on Magento with a great new site to highlight their new product line up. The site is clean and easy to search with obvious filters for price, color, and gender. The site is a brochure for Schwinn and does not offer the ability to purchase, but there is a great tool to help you find a location where you can go for a ride.
The bike locator feature is a nice one, it shows both dealers and retailers that inventory Schwinn products. Maybe one day you’ll be able to buy direct from Schwinn 🙂
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