Throughout the Ray Stitch online store, the craft supply company maintains a subtly-artful theme with a simple, modernistic layout design. Cute fonts, a unique border, and a colorful menu make the entire site cohesive and memorable.
The company, based out of a quaint shop in London, takes an extremely user-friendly approach to business. Their UK store incorporates a cafe and sewing classes in the building, and their webpage contains additional features that make it more than a typical eCommerce site: a blog, instructions for sewing patterns, online magazines, gift ideas, and a gallery of photographs submitted by staff and customers alike. Plus, the browsing process is equally user-friendly. Products are well-organized in a side menu and checkout is just six simple steps.
Frette, the self-proclaimed “leading provider of the finest linens to homes and hotels worldwide”, prides themselves on selling the boldest and brightest patterns, and the design of their website certainly mirrors this. The background of the homepage features a vivid image of a beautiful bed sitting outdoors, with product detail pages containing more unique photography and state-of-the-art zooming technology.
An extensive drop-down menu organizes an abundance of inventory–everything from bedding to clothing to beach accessories–in a systematized fashion, and product pages offer filters for price, color, and size. Plus, a wishlist option and a “similar products” tool allow customers to instantly find what they are looking for. Finally, a 3-step guest checkout procedure (or even quicker checkout efficiency with a registered account) further simplifies the complete shopping experience.
For a company that started in 1860, Frette began its online boutique only 7 years ago. Since they chose to utilize the versatility of the Magento platform, their business has continued its worldwide expansion. Stretching from Hong Kong to New York to Milan, Frette is now celebrating over 150 years of providing quality style and comfort to a variety of clientele.
A company that originated from the passion of three college friends with knacks for art and architecture, Blu Dot has since grown into a nationwide leader in contemporary furniture design. An inventory of products that are useful, desirable, and affordable stemmed from their own problem: “We didn’t like the stuff we could afford and we couldn’t afford the stuff we liked.” Thus, Blu Dot, with a goal to bring superior design to as many customers as possible, was born.
Everything from the drop-down, fly-out menu to the popping graphics and interesting photography choices sets the homepage of Blu Dot apart. An instant modernistic feel enchants the visitor, which is only perpetuated upon delving deeper into the site. Their main menu is organized by category, with additional options to view a catalog, locate a store, or browse their tumblr page. Their unique use of color, design, and layout using Magento allows product imagery to take precedence over text and creates a truly contemporary site. Browsing product pages is a breeze and a five-step process makes for an effortless checkout!
However, what ultimately modernizes the Blu Dot online store is its connections to social media and its inclusion of interesting features beyond simply e-Commerce. Besides linking its account to Facebook, Pinterest, Twitter, Tumblr, and Instagram, Blu Dot also incorporates a “BluTube” page of videos, a section of unique iPhone apps, a blog (pictured below), contests, and more!
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Everything from the vibrant array of colors to the bubbly font choices to the assortment of graphics strewn around gives customers the feeling of being in a cute and quaint Manhattan bakery when browsing the Crumbs website. Even the option to “create your own 6-pack” includes a drag-and-drop feature with vivid product imagery to simulate the process of actually filling out your own tray (pictured below). Goods are organized in a simple drop-down menu that distinguishes between their individual signature cupcakes and their differently-sized categories of collections. A simple mouse roll-over shows alternating vantage points of a product, with especially picturesque, almost tastable photography that is sure to make your mouth water. Moreover, a quick checkout process allows options for adding customizable greeting cards to your delectable order. Finally, the website is mobile-friendly and contains accessible connections to Facebook, Twitter, and Pinterest–the latter of which is particularly useful as it serves as a #1 hot spot for sweet-tooths to congregate! Ultimately, Crumbs has certainly utilized the flexibility of Magento to create a memorable, individualized, and efficient shopping experience.
Even one of the most well-recognized brand names in the entire world used Magento software to launch their online shop! Skype sells an assortment of webcams, headsets, and related products. All design aspects–from the blue color palette to the cloud graphics to the font choices–reflect the brand’s recognizable trademarks. Nonetheless, the site’s white background make it clean, modern, and easily navigable.
A drop-down menu on the top of the homepage primarily discusses the operations, prices, and support available for the Skype calling application. A side menu organizes purchasable products by category, with check-box filters available for brand, subcategories, and price to make the shopping process effortless. Comparability features and connections to social media outlets are also useful. The actual purchasing process is outsourced to a global merchant partner, ChatandVision, which operates one of the most efficient check-out transactions imaginable: an option to use PayPal or various credit cards is available, and all information can be filled out and submitted in a single step!
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Amanda Wakeley began her brand in 1990 and has since developed an international reputation for designing stylish, supremely luxurious womenswear and accessories. The trendy and flattering simplicity of her garments have earned her celebrity clientele including Demi Moore, Kate Winslet, and members of the royal family. The UK-based brand is sold throughout Harrods in London but is also represented throughout Europe, America, and the Middle East. Her online shop additionally contains “bridal boutique” and “book store” sections!
The website’s black background and minimalist design qualities immediately give it a high-fashion sophistication. A drop-down, fly-out menu with accompanying pictures effortlessly organizes products and serves for both function and sleek design. Filters are then available based on colour and size. Check-out (as a guest or registered member) can be completed in a mere six steps.
The entire shopping experience is complete with links to a lookbook, press pictures, runway snapshots, and a stylish blog.
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Smiley Cookie started out as a Pittsburgh bakery (Eat’n Park, the Place for Smiles) that had a passion for spreading the joy of sweet treats and maintaining a feel-good, charitable vibe throughout their business plan. Every day, their cookies are distributed to local non-profits, charities, and fundraising events in the community. And now, they have developed an online cookie delivery company which offers fresh, delicious custom gifts and assorted baskets for every occasion, shippable nationwide.
The brand’s liveliness and gaiety are visible in the pastel-colored background and product images throughout the website. A vibrant slideshow on the homepage lies between a catalogued drop-down menu and an assortment of “best seller” images below. Options are available to shop by occasion, recipient, or cookie category, with further filters for shape and price. One cool feature on the Smiley Cookie website is the ability to design your own frosted cookie! (Pictured below.) Each product has details regarding allergen information, nutritional facts, related products, and customer reviews. The check-out is secure and completed in five simple steps, with the additional ability to track your order!
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Birchbox is a New York-based company that has been in operation for less than three years but has grown rapidly into an international business featured in InStyle, Marie Claire, USA Today, The New York Times, and more. Birchbox is rather unique in its e-Commerce approach: their subscription service allows users to receive monthly samples of a variety of beauty and grooming products, and their online store then supplies full-size versions for satisfied customers.
Tabs on the homepage initially organize products based on gender, with further drop-down menus filtering inventory according to the specific type of beauty product. Merchandise can be sorted according to rating, name, price, and recommendations. The product detail pages are filled with useful information, including extensive descriptions–(an overview, “How to Use It,” “How It Works,” and ingredient lists)–editor’s tips, related products, related content, and numerous customer reviews. Free shipping and an easy, secure check-out process complete the uncomplicated transaction. Overall, the entire site is clean-cut and easily navigable, with a pink-and-white color palette that adequately reflects their brand.
As they say themselves, “We’re a source of inspiration, advice, and information.” Their online community features a magazine complete with how-to tutorials, tips-and-tricks blog articles, expert interviews, and helpful videos. Plus, they incorporate a generous loyalty program which encourages users to “share” the site for money-back, which is easy to do with handy links to Facebook, Twitter, Pinterest, and YouTube.
American Meadows is a different kind of e-Commerce store, stocking a huge selection of wildflower seeds, flower bulbs, perennials, seed packets, ornamental grasses, ferns, and berries. For a brand that is so interwoven with ideas of springtime, jubilance, and brightness, American Meadows utilized the flexibility of Magento software to incorporate these themes into their online profile. A slideshow of vibrant product images pops against an earth-toned background, and graphics of flowers are strewn throughout for a “feel-good” vibe.
Although the site may feel a bit busy at times, the information is ultimately all systematized. The assortment of 1,000+ different types of seeds and flowers are categorized under a drop-down menu on the homescreen with featured products showcased below. Then, filters are available to narrow inventory according to zones, planting season, bloom season, flower color, light requirements, mature height, soil accommodations and suggested uses. Once an item is selected, extensive product details and customer ratings ensure that you know exactly what you are getting. All steps of check-out are available on a single page, complete with an option to use PayPal!
What truly made American Meadows one of Google’s first featured “Success Stories” is its extensive “How-To” information on their website combined with the quality of their products. Drawing in over 15,000 customers per day, American Meadows creates a community with helpful blogs, connections to social media, customer stories, inspirational quotes, and numerous guides to allow visitors to share their joys of gardening and save time and money by purchasing online.
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Founded in London around 35 years ago, Whistles originated as an independent clothing boutique and has now evolved into a leading womenswear brand, known for its contemporary, luxurious, and effortless designs. Styles combine a laid-back vibe with an immaculate attention to detail and quality; this brand feature is reflected in the simplistic yet modern design of their website, operating on Magento software.
The homepage of Whistles incorporates a minimalist black-and-white color scheme, with pops of lime green accompanying mouse rollovers. Product pages contain a few unique features, including 5 sorting options, a choice to view either the specific product or the entire outfit, and an extensive filter system. Furthermore, product detail pages have excellent zooming capabilities, multiple angled views, and easily accessible links to various social media outlets. Check-out proceeds from your shopping cart to complete payment in only 5 steps!
Other useful features include an efficient store locator, an “inspiration” blog, a mobile site option, and a fashionable look book.