The Grommet takes quite a unique approach to eCommerce: with a motto of “Buy differently,” they launch undiscovered products and feature a video review detailing the personal story of each one’s development. The crew at The Grommet seek out unrivaled and useful product inventions and carefully test them before launching onto their highly curated online marketplace.
For a company with such an inimitable purpose, The Grommet utilized the flexibility of Magento to design their website and increase their online sales. With hundreds upon hundreds of products offered–ranging from pet water fountains to DIY yogurt makers to toeless yoga socks–their website needed to not only match their one-of-a-kind brand identity but also be extremely functional!
Their homepage drop-down menu organizes inventory according to category, recipient, and personal values, with a separate section of similarly grouped “collections.” Descriptions for each and every product are rather extensive, with helpful videos to accompany most. Wishlist capabilities, “related grommets”, and connections to share on various social media outlets only further improve the browsing experience. Plus, their accompanying blog features even more interesting ideas and pending inventions! No wonder the company was recently named one of the hottest sites of 2013 by Internet Retailer!
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