One of the most well-known brands in the world of outdoor sporting attire, The North Face boasts an equally impressive website. The homepage is immediately eye-catching, with a black-and-white mountainous background sitting behind popping color action shots of their attire in use. Plus, each category (skiing, snowboarding, running, and climbing) features a renowned athlete in that sport and allows you to “gear up” like them. In addition, a drop-down menu at the top of the site allows you to organize items by gender and type of equipment, as well as browse products according to their benefit (waterproof, packable, recycled content, etc.) or technology (Windstopper, GORE-TEX, HyVent, etc.).
The North Face Online spotlights many more unique features than a typical e-Commerce clothing site. For instance, the “Innovation” page allows buyers to witness the research and development behind their state-of-the-art technologies, while their video gallery and blog feature everything from product how-to’s to tips and sneak-peaks of expeditions of well-known athletes (See one such “Bio” page below).
Product detail pages are equally well-systematized, with numerous options to narrow down or create an order to your selections. A mouse roll-over on a product allows an effortless zoom-in with impeccable clarity. Also, each product features detailed specifications, easily-accessible reviews, and options to share it on Facebook, Pinterest, Google+, Twitter, Tumblr, or E-mail. Check-out is also easy: no account is necessary and options to ship to a nearby store allows you to get free shipping!
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