Founded in London around 35 years ago, Whistles originated as an independent clothing boutique and has now evolved into a leading womenswear brand, known for its contemporary, luxurious, and effortless designs. Styles combine a laid-back vibe with an immaculate attention to detail and quality; this brand feature is reflected in the simplistic yet modern design of their website, operating on Magento software.
The homepage of Whistles incorporates a minimalist black-and-white color scheme, with pops of lime green accompanying mouse rollovers. Product pages contain a few unique features, including 5 sorting options, a choice to view either the specific product or the entire outfit, and an extensive filter system. Furthermore, product detail pages have excellent zooming capabilities, multiple angled views, and easily accessible links to various social media outlets. Check-out proceeds from your shopping cart to complete payment in only 5 steps!
Other useful features include an efficient store locator, an “inspiration” blog, a mobile site option, and a fashionable look book.