As an exclusively-online retailer, Wild Poppies definitely makes the most out of their Magento-powered website. Wild Poppies Flowers serves as a New Zealand-based international brand that sends unique floral arrangements and provides beautiful gift baskets, both to individual customers and large business partners such as Telecom, Bayleys Real Estate, and Westin Hotels.
Ultimately, the company relies on stand-out product imagery against a white background, as well as exceptional functionality and accessibility, to create a successful and memorable E-Commerce experience. The homepage is clean and well-organized, with a vibrant slideshow of photographs of floral arrangements, easily accessible “Customer Favourites”, and a handy drop-down menu sorting merchandise according to type, occasion, recipient, and price. Then, upon selecting a broad category, products may be ordered by price, style, or color. Each flower product detail page features an assortment of size options, an extensive overview of the shipping process, and quotes from satisfied customers. Finally, the secure check-out process can be completed in five simple steps. Overall, the Wild Poppies website is classic and unembellished, which is one of the many reasons it has remained in successful operation since 1998.
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