BarStool Collection

BarstoolCollection.com provides quality furniture and accessories at affordable prices and offers a 60 day money back guarantee on most stools.

The Background

BarstoolCollection.com provides quality furniture and accessories at affordable prices and offers a 60 day money back guarantee on most stools. With more than 11,000 products from around the globe, their buyers focus on keeping the collection up-to-date. Barstool Collection carries everything you need for a well-stocked bar, including a complete line of bar furniture, as well as hundreds of bar and counter stools in the latest styles and dozens of colors.

BarStool's mission is to provide an incredible selection of quality barstools for commercial and residential use and home d├ęcor products at unbeatable prices with fast delivery and excellent customer service.

BarStool Collection is a new site from the company BizChair.com BizChair approaced ExpandLab in hopes of developing their new ecommerce strategy on the Magento Enterprise platform. The first site to develop would be BarStool Collection, a complete focus on of course barstools.

The Highlights

The goal was to create a very clean and modern design that was easy to navigate. This includes all the functionality you would expect in the core site, from filtering, to sub navigation and an enterprise level checkout experience.

Users can narrow down their search in a matter of seconds to find exactly the barstools they are looking for. The quickview feature allows them to get a nice quick glance at more details without having to dive all the way into the product details pages.

The Results

30%

Increased in Site Visits

The results were fantastic, an immediate increase in traffic and overall a much stickier website experience that leads to more revenue. This will be the first of many new sites to come from BizChair.

We desired to explore a newer and more robust platform. To move forward, we defined two key requirements: get professional assistance with the extensive amount of work involved to transition to a new platform and to leverage professional website designers for a new website design. ExpandLab did an excellent job, giving our site a fresh, new look and feel and with the multifaceted efforts of migrating the site to a new platform.

Garrett Mathews Barstoolcollection