Organaca

Discover the power of the nature with Organaca, your trusted organic health and beauty products store

The Background

Organca is a luxury e-tailer organic and natural products that perform as promised, adhere to their strict standard of ingredients, and use sustainable, thoughtful business models. Their featured brands are revolutionizing the skincare and beauty industry. The team at Organaca approached ExpandLab looking to consolidate a Magento Community and Big Commerce store into one mobile responsive optimized Magento Enterprise instance. Organaca was looking to take a “mobile first” approach to design and UI with the main goal of providing a great user experience (mobile users over 60%). Organaca tasked ExpandLab with developing a fresh modern design, building a custom Magento Enterprise responsive theme, migrating all catalog data, customer data & order history, ERP integration and streamlining the checkout process.

The Highlights

The Challenge with Organaca was to come up with a new look and feel and user experience while maintaining the brand from the old Organaca Big Commerce store and the old CharlestonNaturally.com Magento Community store. The Expandlab team was able to marry the two worlds and come up with a fresh new design and UI. Conversion rates jumped through the roof post launch. Now hovering near 6% (almost 100% increase from the old platforms)! In order to migrate all data over, product attributes were re-mapped and customer and order history imported from both systems. Categories and Brand pages were designed to take advantage of SEO while maintaining a positive UX. Firecheckout was implemented and customized to streamline the checkout. This project included a BrightPearl ERP integration, Shipstation and Amazon Marketplace via M2EPro.

We luckily found ExpandLab after going through a bunch of other Magento agencies. At that point we were looking for someone to maintain our existing Magento Community site for CharlestonNaturally.com. We knew right away that ExpandLab was the partner for us. Within 3 months we had engaged ExpandLab for a complete re-platform and we’ve never looked back. Hands down, ExpandLab is our web team

Kelly Womack, Director of eCommerce Organaca