Terra’s Kitchen is breaking through the online food delivery service by delivering freshly prepped, pre-chopped ingredients in an eco-friendly vessel that is climate controlled and keeps your ingredients perfectly ripe and fresh until you’re ready to cook. Their mission is simple: bring the family back to the dinner table by serving seasonal, chef-designed recipes that are good for you and also good for la Tierra (the Earth).
The first challenge was to build a subscription module in Magento Enterprise that was uniquely designed to support recurring weekly food deliveries but that was also flexible enough to allow customers to skip, add, or cancel a delivery anytime throughout their shopping experience. The next challenge was to develop a food delivery algorithm to automatically assign meals to an upcoming order based on a customer’s past order history, dietary restrictions, and family size. The last challenge was to create an intuitive user experience that encouraged customers to fill up their eco-friendly vessel based on packaging logistics received from an ERP in order to increase the average order value.
Designed, developed and managed by a team of engineers, developers, UI/UX designers and a project manager, the Terra’s Kitchen site leveraged Magento’s shopping cart platform to create an online farm-to-table subscription delivery service. Traditional eCommerce experience was reconsidered, challenged, and elevated and the result is a simple solution to a complex problem that reflects Terra’s Kitchen simple mission. Additional features development includes:
We could not be happier with the results of the Terra's project with ExpandLab, we look forward to working together on the next few phases of our development.